IBM And Apple announce new partnership to create smarter mobile apps



Ginni Rometty, IBM chairman, president and CEO, snuck in the announcement during her chairman’s address at the Mandalay Events Center in Las Vegas. Photo by Alex Coop.

LAS VEGAS – IBM and Apple’s relationship went to another level when they announced yesterday that they were going to make business apps running on Apple devices more intelligent by combining IBM Watson machine learning with Apple Core ML.

Ginni Rometty, IBM chairman, president and CEO, snuck in the announcement during her chairman’s address at the Mandalay Events Center in Las Vegas.

“You gotta keep making AI easier to use,” she said. “So 16 million apple developers … can natively get right to Watson.”

This will allow customers building a machine learning model using Watson to integrate it with the iPhone camera to, for example, identify the make and model to order the correct parts for a machine.

The two companies have a relationship that dates back several years. IBM has shared its enterprise experience with Apple, while Apple has shared its design expertise with IBM. Together, they’ve even built more than 100 enterprise apps after IBM released new tools for developers coding server-side Swift in 2015.


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