Partners looking to work with the best public cloud provider in Canada might find the sky isn’t as black and white as they might hope – instead, sizing up the market means discerning between shades of grey.
While there is no definitive ranking of cloud providers in Canada, the latest MarketScape report by research firm IDC shows that Amazon Web Services (AWS) is the number one infrastructure-as-a-service (IaaS) public cloud vendor in terms of revenue and market share, followed by Microsoft Azure and IBM Cloud.
Beyond the big three, other major players in Canada include Google – which just recently launched a dedicated Canadian region – and telecom giants Telus and Bell Canada. Solution providers Long View Systems, Cogeco Peer 1, OVH, and CentriLogic are also considered major players, while OnX straddles the line between the major players and contenders, according to IDC’s standings.
Jason Bremner, research vice president of IDC Canada’s industry and business solutions analyst team, says that in reality, a cloud provider leading the market doesn’t make it the right choice for every business. Partners should instead carefully consider their client’s needs and what cloud provider is best given the situation.
“There’s not going be any one [cloud provider] that is perfect for any segment or all segments. The companies will want to say differently but that’s the truth of the matter,” Bremner tells CDN. “Now, obviously just like with selling cars, there are market leaders and there are not market leaders, but there’s a lot of flexibility and it’s really what fits your business and your use case best.”
He adds that the big three – AWS, Microsoft, and IBM – are all seeing their cloud services grow significantly in Canada, particularly AWS and Microsoft. Despite Google not having a Canadian region until early 2018, the company is holding onto the fourth-largest cloud provider spot and experiencing substantial growth as well.
And with the overall market shifting to cloud, this quick expansion will continue.
“All of the major players are seeing their cloud businesses grow fast. Double digits in terms of revenue and in terms of dozens of new clients every year. I can easily say there isn’t anyone not growing in the cloud space,” Bremner continues.
But he doesn’t look at the space as a competition; instead Bremner sees the number of big cloud companies in Canada as more of a validation that cloud has solidified itself as a mainstream technology that’s here to stay. He points to an IDC survey that found that 20 per cent of Canadian-based businesses have adopted public cloud IaaS as of 2016, while 66 per cent are already on board with SaaS cloud. By 2019, the report shows that almost half of respondents plan to adopt public cloud IaaS by the end of the year, and 85 per cent will adopt SaaS.
“I think it’s fantastic that [all the major cloud players] have made investments in Canada. To some extent, it’s validation to Canadian companies or organizations that are being slow to use some of these public cloud services, particularly the infrastructure services, that cloud is the real deal. These companies are going to continue to spend money here and build up and expand their services,” Bremner says.
A North American definitive ranking
While there is no Canadian list, benchmarking and consulting firm Cloud Spectator has released its 2017 Best Hyperscale Cloud Providers report analyzing the prices and performances of the four major IaaS cloud providers in North America: AWS, Microsoft Azure, Google Cloud Platform (GCP), and IBM Cloud.
Overall, Cloud Spectator ranks GCP as the top public cloud provider in North America based on its CloudSpecs Score, which is calculated as the ratio between the price – defined as the monthly cost of the virtual machine (VM) and block storage – and median performance of the VM and block storage. Microsoft Azure came in second place, followed closely by AWS and then IBM. It’s worth noting that last-place IBM tallied less than half of GCP’s score.
But digging a little deeper, Cloud Spectator highlights the fact that Microsoft Azure’s VM is actually the highest performing on average, with IBM ranking second. The caveat is that IBM’s VM is also the most inconsistent in its performance, while AWS boasts the least performance variabilities in the big four.
“Google achieves the highest CloudSpecs Score in the top four cloud IaaS providers ranking. This is due to strong disk performance and the most inexpensive packaged pricing found in the study,” the report explains. “While providers such as Azure and IBM Cloud may have achieved above-average performance for VM environments, the price-performance value achieved by those types of providers were lower due to higher costs.”
GCP is consistently the cheapest per month for any sized VM and attached block storage, while IBM is the most expensive per month. AWS and Microsoft remain virtually tied, differing by only a few dollars except for when it comes to extra-large VMs, where AWS gets the edge.
When it comes to block storage, which is typically used in storage-area network (SAN) environments, all but AWS scored high with few variabilities, with GCP topping the list. However, Cloud Spectator points out that the high amount of variability on AWS is “not representative of an unstable environment” but instead due to a burst function and controlled throttling built into its platform for various workload levels.
“Block storage is not created equally across [cloud service providers (CSPs)] regarding hardware, architecture, or performance. A difference of more than 11x can exist between highest and lowest-performing block storage offerings across CSPs,” the report says. “While AWS’s small, medium, and large VMs show performance fluctuation, the variance is controlled. On AWS, block storage is allocated a limit of burst-performance time; the limit is dependent on the size of the block storage volume – the larger the volume, the longer the limit for burst performance. After the burst time limit expires, performance is throttled also based on the size of the volume.”
It’s clear that the Canadian cloud market is far from black and white, but seeing where the big players stand compared to each other may clarify the sector and help organizations make the right decisions for their business.
[You can read more about the Canadian cloud ecosystem in CDN’s February digital magazine, which focuses on the top cloud providers in the country]
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